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Filmmaker Jason Baffa has been fortunate enough to travel the globe with his friends and a film-camera creating moving pictures about their love for surfing.  The films, "Singlefin: yellow," "One California Day" and the newly released and award winning, "Bella Vita," embrace the inspired life of the care-free surfing sub-culture.

During the first days of filmmaking in Italy with surfer-environmentalist, Chris Del Moro and winemaker, Piergiorgio Castellani on "Bella Vita," Baffa's passion for good food, thirst-quenching libation and a few late-night practical jokes, inspired the  local crew of surfers to nick-name him, Zio Baffa (Uncle Baffa).

It is in the spirit of Zio Baffa (that somewhat off-beat fun-loving uncle we all may have) that we bring to you some of our favorite things to enjoy.  As with the filmmaking endeavors, ZIOBAFFA™ products take pride in authenticity with an attention to detail and quality.  Handmade by artisans with a focus on traditional and organic production, these are the things we keep going back to places like Italy for...   Now, we are bringing them to you.

That's ZioBaffa style!